When Paying Full Price Pays Off

15 Dec

As a bargain shopper, it’s tough for me to pay full price for anything anymore. Eventually, everything goes on sale. But as an impatient person who wants what she wants when she wants it, waiting isn’t exactly my forte, either. So, when I stumbled upon some quality leggings and a tank top to outfit my cold-weather runs during a business trip last year, I chomped despite paying full price for both garments.

With any purchase, regardless of if you snag it on sale or pay full price, you should always calculate the cost-per-wear. You might discover a dress purchased on discount is worn far less than jeans you purchased at a premium, such that the cost-per-wear is actually cheaper on the pair of jeans. While this doesn’t change the initial cost of each garment, it does offer perspective when you’re deliberating over a high-quality item compared to several low-cost, low-quality items.

Within a few weeks of my purchase, I wore the tank and leggings on six runs. In addition to keeping me comfortable and warm, having these new items further motivated me to lace up my shoes in the morning, even when it’s less than 30 degrees. Last year was the first year I ever kept up with running beyond the warm fall season, so for me, this was a big win. From a cost-per-wear perspective, my leggings cost me a little over $13 and the tank is just over $6. They also helped me log over 22 miles in the month following my purchase.

So, the next time you’re out shopping and you’re trying to decide between an investment item and several low-cost items, consider your cost-per-use. Doing so will likely help you spend less and receive more joy in the long run (pun intended).

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