Savings Tip: Mind Your Assumptions

26 Aug

Photo by Denise Kreb via Flickr

Photo by Denise Kreb via Flickr

When you’re in need of a new pair of athletic shoes, JCPenney isn’t exactly the first store to come to mind, at least not for me. The last purchase I made from JCPenney was a pair of sale slippers, which I found later for several dollars less at TJMaxx. It’s in those moments where my bias against department stores is reinforced, and I assume they never have the best prices.

Well, that assumption can be costly, as I learned recently during a shopping trip with my mom.

We met up at DSW recently in search of comfy, supportive sneakers. Her old New Balance faithfuls were just that: old, and leading to pain in her ankles and knees. She purchased them several years ago from Ross for a whopping $12. Those were the good ol’ days when our local Ross was a hotbed of incredible bargains. Now, it’s a hot mess of merchandising, requiring serious tunnel vision and absolutely no expectation of finding something.

She tried on several pairs of shoes – New Balance, ASICS, Ryka, Dr. Scholls, Saucony – and put them all to the test: pacing between mirrors, lightly jumping up and down, trying on different sizes to compare comfort. Turns out, shopping for athletic shoes is a workout in itself!

After some deliberation between a black pair of New Balance shoes and a lesser-priced pair of ASICS, she opted for the former pair. Priced at $65, the New Balance sneaks were higher than some of her other options, so I fired up my RedLaser app and started scanning. The ASICS could be found for $5 less online, but the New Balance was priced at $55 over at JCPenney. Encouraged, I went to JCPenney’s website to see if the shoes were available at our local store. My patience waned thin as my phone slowly loaded JCPenney’s page and navigated to the shoe page. My waiting paid off – they had a pair in stock.

We braved 5 o’clock traffic in pursuit of savings, and were rewarded with a well-stocked shoe department including the coveted New Balance kicks. At checkout, I showed the cashier a coupon for an extra 15% off, a bit of a gamble since the coupon only applied to “select items.” One of those items was athletic shoes, so no extra discount for us.

All in all, we saved $10 by taking a few minutes to compare prices. Even the cashier was impressed by the cost difference.

I never thought we would end up at JCPenney to buy athletic shoes, but I’m glad I didn’t let my assumption get in the way of savings. I’ve said it before and I’ll say it again: it pays to compare!

Comments are closed.