I have a very un-frugal confession to make: I’m obsessed with craft beer shirts.
My obsession beings innocently enough. Living in the Napa Valley of beer has its advantages, including easy access to some of the nation’s – if not world’s — most celebrated craft breweries. Try a pint of Odell’s latest session beer? Don’t mind if I do. Get a taster of New Belgium’s fall seasonal? Why not? Check out the latest merchandise on Brewery Row? Now that’s trouble.
I recently wrote a guest post for the charming Girl Meets Debt and discussed the “when in Rome” syndrome, a made-up affliction with very real budgetary impacts. It’s what you get while you’re on vacation or during girls’ night out, when suddenly that extra excursion or round of drinks becomes a legitimate expense. This same phenomenon hits me the moment I cross the threshold of a taproom, my clothing radar pinging loudly in the direction of the merchandise wall. I often justify my tee shirt purchase by envisioning a trendy ensemble that includes a blazer and skinny jeans.
The average cost of a woman’s tee shirt is $25, while men’s shirts are inexplicably $5 less despite being composed of more material. If I were shopping elsewhere, I wouldn’t give a $25 tee shirt a second glance. Give me a pint of good beer, a buzzing atmosphere and an overwhelming sense of local pride, and suddenly that $25 tee shirt is not just a want, it’s a necessity.
In total, I’ve spent over $100 on a handful of beer shirts that I rarely wear. What double sucks about this situation is that sometimes, the shirts I buy are not that flattering. They’re often made of organic bamboo cotton or some such hippie combination of material, making them undeniably soft but also terribly malleable.
Despite being acutely aware of how overpriced they are, I’m always tempted by the latest brew-inspired tee or tank. In fact, researching prices for this post has me longing for a cute v-neck offered by Odell Brewing Co. It would look super cute under my navy blazer.
What’s your frugal fail this week?